User Experience Design in India.

In addition to good design and pleasing aesthetics, every website design project should make use of sound principles of information architecture (IA) and user experience (UX) design.

Information Architecture

Information architecture is the art and science of organizing websites and applications to provide enhanced usability and find-ability. If visitors are unable to quickly locate information on your site, or have trouble working its interface, they will become disinterested or simply leave to visit a competitor's site.

Good information architecture yields:

• Site flows and navigation maps (sitemaps)
• Websites and applications that are easier to use
• Online information that is easier to find
• Applications that meet your business requirements
• Greater customer satisfaction
• More returning visitors
• Better sales conversions

Sites with better organization, information architecture and attention to their users' needs, consistently perform better and provide a higher return on investment.

User Experience Design

User experience design is a closely related field that covers all aspects of a user's interaction with a website, interface, or web application. As with information architecture, user experience design efforts seek to positively impact the overall user experience of your site or application by clarifying, organizing and planning for your users.

The process of user experience design typically includes the following:

• Site flows and navigation maps (sitemaps)
• Personae analysis
• Use case scenario planning and testing
• Wireframe development
• Storyboard development
• Prototype development
• Specifications which describe the design or application

Do you need an information architect?

When should you have an information architect involved in your project? That's simple—as early as possible! Information architect is a key part of any project team. They are invaluable anytime you:

• Design a website or web application interface
• Want to improve your site's conversion
• Want to streamline a site's usability
• Find that your site's growth has outpaced your ability to resimplify it
• Sound information architecture is invaluable for every informational, transactional or community-driven website.

Information Architecture and User Experience Services

• Sitemap planning
• Wireframing
• Application prototyping
• Personae and use case analysis
• Interactive design